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DICED  - MORE THAN JUST A BRAND

About DICED - Our Philosophy and Mission

At DICED Canada, we believe that the fusion of delicious food and social responsibility can lead to a transformative experience. Our founder, Don Guthro, has created a platform where passion for food and commitment to social good converge. Our mission is to offer an unforgettable culinary experience while also making a positive impact on our community.

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We are committed to making a difference in the lives of individuals in our community. Our proceeds from all our business activities go towards offsetting the costs of our culinary training programs at DICED Culinary School. We believe we can help individuals achieve their potential through our self-driven social purpose business that focuses on giving people a skill to become a part of their community. Join us in our mission to empower people to pursue their passions!

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DICED Knives was founded in 2023 by Chef Don Guthro and Vancouver designer Riley Janzen, who wanted to bring unique and sustainable kitchen and utility knives to the market. Our knives are not only affordable, but also high-quality and produced by hand in small batches in the lower mainland of BC, Canada. With our combined passion for food and design, we've created a brand that reflects our love for functionality and beauty in the kitchen.

Chef Director Don Guthro

Don Guthro

DICED is the brainchild of Don Guthro, an accomplished executive chef, restaurateur, consultant and culinary school director who wanted to find a way to give back by providing affordable and sponsored training to aspiring cooks and hard-working individuals. With the addition of the knives he wanted to make high quality chef and utility tools affordable for everyone. 

His hard work and dedication paid out when he won the Life Time Achievement Award in 2023 

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DICED Catering

Previously Culinary Choreography, DICED catering has been in business for 20+ years. Known for quality and attention to detail, DICED catering will help your vision become reality be it a backyard BBQ or black tie wedding.

Diced Knives finished handles

DICED Knives

Added to the DICED family in 2023. 

High quality, one of a kind chef and utility knives are being produced in small batches in the Lower Mainland of B.C., Canada. Every knife is finished by hand. 

Perfect gifts for all occasions.

Ask for our charcuterie and cutting boards. 

Wholesale and retail prices are also available!

diced Knives

DICED Culinary School

Founded to make schooling and education accessible to everyone. Enroll with us today and get certified in Cooking Level 1 & 2 in 44 weeks or less!

- Flexible Schedule  

- Affordable

- Accessible from Anywhere 

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